Post by account_disabled on Nov 23, 2023 9:15:48 GMT
Of ranking well: perform frequent content audits to keep your articles relevant. The best performing articles tend to be longer, but the goal should always be to provide readers with added value rather than length in itself. Sharing original research and providing unique data can help your work stand out from content that doesn't include these elements.
The State of Content Marketing 2023 global report contains Country Email List hundreds of new data and insights that can help you make 2023 the most successful year for your content marketing. How did over 1,700 companies generate positive results in Content marketing? Explore the State of Content Marketing 2023 report to discover the anatomy of a successful content marketing strategy.
Explore it now Data and research It seems that providing original research and data increases your chances of ranking. To test this theory, we looked at articles that include research and data in our largest dataset (500,000 articles). We checked how often the articles contained numbers (statistics) and their average frequency. We excluded numbers that looked like dates and focused on the "filtered" numbers.
Keyword difficulty is a metric that measures the effort required for content to rank on the first page of Google for a given keyword. In other words, if a keyword is difficult, it will take a lot of time and attention on your part before you see results.
But what does this mean for keyword research? That you should only focus on words with a low degree of difficulty?
Not necessarily. Once you know what you need, the smartest strategy is to take both keyword difficulty and search volume into consideration. This way you can create a strategy that balances opportunity and ease of positioning.
Below you will discover all the ins and outs of keyword difficulty: what it is, how to interpret it and how to incorporate it into your strategy.
Why
The State of Content Marketing 2023 global report contains Country Email List hundreds of new data and insights that can help you make 2023 the most successful year for your content marketing. How did over 1,700 companies generate positive results in Content marketing? Explore the State of Content Marketing 2023 report to discover the anatomy of a successful content marketing strategy.
Explore it now Data and research It seems that providing original research and data increases your chances of ranking. To test this theory, we looked at articles that include research and data in our largest dataset (500,000 articles). We checked how often the articles contained numbers (statistics) and their average frequency. We excluded numbers that looked like dates and focused on the "filtered" numbers.
Keyword difficulty is a metric that measures the effort required for content to rank on the first page of Google for a given keyword. In other words, if a keyword is difficult, it will take a lot of time and attention on your part before you see results.
But what does this mean for keyword research? That you should only focus on words with a low degree of difficulty?
Not necessarily. Once you know what you need, the smartest strategy is to take both keyword difficulty and search volume into consideration. This way you can create a strategy that balances opportunity and ease of positioning.
Below you will discover all the ins and outs of keyword difficulty: what it is, how to interpret it and how to incorporate it into your strategy.
Why