Post by account_disabled on Oct 7, 2023 9:54:15 GMT
A recent article at Advertising Week shares how Vidmob and Kraft Heinz partnered on a campaign that used AI technology to analyze thousands of creative data points to measure which elements were driving the best results, leading in one case to a 47% reduction in cost per 1,000 impressions.
Meanwhile, companies like CreativeX (whose founder Anastasia Leng penned a guest post for the LinkedIn Collective last year) are using AI-powered technology to help marketers evaluate and improve creative decision-making.
The rise of contextual advertising and AI-driven ad targeting
In addition to helping marketers create and optimize the content itself, AI is also making an impact on how ads are targeted through contextual advertising.
“Rather than simply looking at a person's demographic , advertisers Phone Number List are now looking at a person's context — where they are, what they're doing and what they're interested in, measured in real-time along thousands of data points,” writes Karl Eshwer at Entrepreneur. “By understanding a person's context and automating custom content creation in seconds, advertisers can deliver ads to millions of consumers simultaneously that are highly relevant.”
“By using machine learning algorithms,” Eshwer adds, “AI can analyze vast amounts of data to identify patterns and insights that are impossible to monitor and act on manually.”
At LinkedIn, we firmly believe that targeting B2B audiences more accurately and thoughtfully is one of the biggest keys to a successful advertising strategy, so we’re extremely eager to follow where these advancements lead.
Want to learn more about the exciting possibilities (and dangers) of AI in B2B marketing? Tune into LinkedIn’s upcoming panel at Cannes on Wednesday, June 21st!
CMSwire’s 2023 CMO survey revealed that customer lifetime value (CLV) has become a focal point among marketing leaders. In fact, “CLV rising in importance” was named as one of the top ways marketing leadership is changing.
Meanwhile, companies like CreativeX (whose founder Anastasia Leng penned a guest post for the LinkedIn Collective last year) are using AI-powered technology to help marketers evaluate and improve creative decision-making.
The rise of contextual advertising and AI-driven ad targeting
In addition to helping marketers create and optimize the content itself, AI is also making an impact on how ads are targeted through contextual advertising.
“Rather than simply looking at a person's demographic , advertisers Phone Number List are now looking at a person's context — where they are, what they're doing and what they're interested in, measured in real-time along thousands of data points,” writes Karl Eshwer at Entrepreneur. “By understanding a person's context and automating custom content creation in seconds, advertisers can deliver ads to millions of consumers simultaneously that are highly relevant.”
“By using machine learning algorithms,” Eshwer adds, “AI can analyze vast amounts of data to identify patterns and insights that are impossible to monitor and act on manually.”
At LinkedIn, we firmly believe that targeting B2B audiences more accurately and thoughtfully is one of the biggest keys to a successful advertising strategy, so we’re extremely eager to follow where these advancements lead.
Want to learn more about the exciting possibilities (and dangers) of AI in B2B marketing? Tune into LinkedIn’s upcoming panel at Cannes on Wednesday, June 21st!
CMSwire’s 2023 CMO survey revealed that customer lifetime value (CLV) has become a focal point among marketing leaders. In fact, “CLV rising in importance” was named as one of the top ways marketing leadership is changing.