Post by account_disabled on Sept 4, 2023 11:33:33 GMT
For example, Burger King's #FeelYourWay campaign that was carried out in the US tried to give visibility to the issue of mental health to end its stigma. However, they received strong criticism for the lack of connection with their product proposition or brand universe. We realize that even with the best of intentions, the consumer sees through the transparency that you have a message.
Find your purpose through the following steps
Where should I start?
Here are some of the questions you can ask your Phone Number List brand team to start the conversation:
What can be improved in my commercial activity / business to have a positive impact on people's lives?
What stresses exist in my consumer's life that may be related to my business?
What causes or movements are related to the values of my business?
What resources do I have or will I need to carry it out and reach people?
How can I measure the impact it may have?
Conclusion
Purposeful marketing could create a lot of value for brands, but it won't happen any time soon. Just one campaign is not enough, it is a job that is transformed from the inside out and that also requires a connection of efforts and constant synergies. As for the result, it could have an impact beyond your business, as it can leave a mark on culture and create platforms that change the lives of millions of people.
Branding Featured
How do you know it's time to start a brand update? What is Brand Awareness and how to implement it in your company Branding: what it is and how to implement it in your organization.
Find your purpose through the following steps
Where should I start?
Here are some of the questions you can ask your Phone Number List brand team to start the conversation:
What can be improved in my commercial activity / business to have a positive impact on people's lives?
What stresses exist in my consumer's life that may be related to my business?
What causes or movements are related to the values of my business?
What resources do I have or will I need to carry it out and reach people?
How can I measure the impact it may have?
Conclusion
Purposeful marketing could create a lot of value for brands, but it won't happen any time soon. Just one campaign is not enough, it is a job that is transformed from the inside out and that also requires a connection of efforts and constant synergies. As for the result, it could have an impact beyond your business, as it can leave a mark on culture and create platforms that change the lives of millions of people.
Branding Featured
How do you know it's time to start a brand update? What is Brand Awareness and how to implement it in your company Branding: what it is and how to implement it in your organization.